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The Antetokounmpo Brothers Open First United States Retail Store in The Trade Hotel



After Much Anticipation, AntetokounBros, the Branded Apparel Store Owned by Giannis Antetokounmpo and His Brothers, will open its Doors to Deer District and Visitors to The Trade

MILWAUKEE (Oct. 5, 2023) - On Oct. 7, The Trade Hotel, in partnership with AntetokounBros, the company owned by Bucks forward Giannis Antetokounmpo and his brothers, Thanasis, Kostas and Alex, will celebrate the opening of its new retail space. After announcing the partnership in June this year, excitement for this store has grown exponentially as the NBA season begins.

From 1-8 p.m. on Oct. 7, the store will be hosting a Grand Opening event open to Bucks fans and visitors to The Trade alike. Featuring an Antetokounmpo Brothers autograph signing at 6 p.m., the opening will celebrate the connection between AntetokounBros and the City of Milwaukee.

“This partnership is fundamental to what we’re trying to build here in Deer District,” said Andy Inman, NCG Hospitality’s Chief Development Officer, “Working with the AntetokounBros team to develop their first store in the great city of Milwaukee will attract basketball fans to Deer District and offer a unique shopping experience for Milwaukeeans. The AntetokounBros brand story is a perfect complement to the story of the Trade Hotel and our goal to build connections throughout Deer District.”

Occupying 1,400 square feet of The Trade’s first floor, AntetokounBros will feature The Trade’s signature industrial design elements in combination with audio-visual displays to enhance customers’ high-energy shopping experience. As the second AntetokounBros store to open its doors and the first in the United States, the location in The Trade will offer apparel, accessories, gifts and other exclusive items. As Deer District’s premier hotel, The Trade is honored to partner with the AntetokounBros team.

Thanasis Antetokounmpo said, “This is a great opportunity to connect with our fans in Milwaukee and welcome them into the family. We are all bros!”

Speaking on behalf of Ante, Inc., President and CEO Dylan Wondra added, “This is an excellent opportunity for our team. Opening our first U.S.-based store right in the heart of Deer District is incredibly fitting as Milwaukee is not only home to the Bucks but is a second home to Giannis and family. We’re deeply thankful for the opportunity to share our products and passion alongside The Trade team.”


For more information about The Trade visit https://thetradehotel.com/ and check out a selection of AntetokounBros products at 434 W. Juneau Ave. Milwaukee, WI 53203.

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About The Trade Milwaukee

Inspired by the city’s pioneering past and a local culture that is forever moving forward, The Trade an Autograph Collection Hotel pays homage to the hardworking history and modern spirit of today’s Milwaukee. As the official hotel of Deer District, it is located in the bustling heart of downtown, adjacent to Fiserv Forum. Situated courtside in Cream City’s dynamic hub of sports, culture, and entertainment, the hotel offers 207 luxurious rooms and suites plus destination dining with a rooftop restaurant and lounge boasting stunning city views. Highlights include a 2-story VIP suite with private access and over 9,000 square feet of sophisticated indoor/outdoor meeting and event spaces for groups of p to 300. Merging modern convenience with timeless luxe, it is an experience unlike anything else in the city. The Trade. Where craft meets commerce.

About AntetokounBros

ANTETOKOUNBROS is a dynamic streetwear fashion brand owned by the Antetokounmpo family. Our collections reflect our core values of brotherhood, togetherness, and solidarity. We are committed to producing exceptional garments in Greece, supporting the local economy, and delivering unparalleled quality to our customers. With stores in Athens, Milwaukee, and an upcoming E-commerce platform, ANTETOKOUNBROS is at the forefront of celebrating family, culture, and quality in the fashion industry.

About NCG Hospitality

NCG Hospitality is a leader in the ownership, development, and operation of premier hospitality properties. Established in 1981 by Founder and Chairman David Lenz, NCG Hospitality is a family-owned business with over 40 years of experience in the hospitality industry. We own and operate over 25 properties across multiple states and national brands. We leverage our unparalleled expertise to provide hotel management services, hotel development expertise, and real estate-focused services to property owners and investors throughout the U.S. ncghospitality.com.

About Deer District

Deer District is Milwaukee’s newest neighborhood and is redefining the city’s downtown. Anchored by the world-class Fiserv Forum, a preeminent sports and entertainment venue and home to the NBA’s Milwaukee Bucks, the 30-acre Deer District is Milwaukee’s premier location for people to live, work and play, and is a hub for the city’s vibrant future. A year-round destination, Deer District features a myriad of dining and entertainment options in addition to Fiserv Forum including The MECCA Sports Bar & Grill, Cream City Cluckery, The Beer Garden, Good City Brewing, Drink Wisconsinbly and Insomnia Cookies. Deer District also features a large plaza which serves as an ideal setting to enjoy live music, festivals, outdoor movies, fitness classes, and other events. Additionally, Deer District includes GATHER at Deer District, the Bucks’ state-of-the-art training center, the Froedtert & the Medical College of Wisconsin Sports

Science Center, and the 550 Ultra Lofts apartment building, which are both located directly across from Fiserv Forum. Future developments for Deer District include The Trade Milwaukee, a 200-plus room Marriott Autograph Collection hotel, Fat Tuesdays, two FPC-operated venues, additional high-end apartments, and further commercial, office space, real estate, and entertainment opportunities. For more information on Deer District, visit DeerDistrict.com.

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